The new Wayne Helix fuel dispenser was featured at the opening of BP's "Fuelling the Future" showcase in London on Tuesday, July 17. The Fuelling the Future pavilions at the BP Hammersmith Flyover retail site focus on biofuels and will be open during the 2012 Olympic and Paralympic Games.
The Helix fuel dispenser, designed and manufactured by Wayne, A GE Energy Business, provides an enhanced fuelling experience for the consumer. As the station of the future looks to combine contemporary fossil fuels with more biofuel alternatives, flexibility in fuelling technology will be a critical asset. Wayne developed the Helix fuel dispenser based on extensive research and feedback from distributors, retailers, technicians and motorists worldwide.
"Seeing BP's cutting-edge biotechnology being dispensed through the Helix dispenser brought it all into reality as to how close the world is to having the fuelling experience redefined," said VP Global Marketing and Strategic Accounts at Wayne Brad Schumacher. "In the next few years, we will see widespread adoption of these types of advanced fuels. With Helix dispensers being a truly global product, retailers and consumers alike will find the same options and feature sets for fuelling their vehicle anywhere in the world." Helix dispensers are built on a global platform for worldwide design recognition and a consistent, reliable fuelling experience.
Accompanying Helix fuel dispenser technology at the showcase is the Wayne Fusion forecourt system with integrated vehicle identification (VID). Through a sophisticated RFID tag, the dispensers are able to identify vehicles as they arrive at the station and make recommendations based on past fuelling history. Depending on the options deployed, this can range from simply recording data to making media recommendations and automatically processing payment transactions.
"Through this technology, customers will find a fuelling experience designed specifically for them. Retailers will be able to build stronger brand loyalty with consumers while helping to make payment transactions more seamless, secure and convenient," said EMEA Fusion Product Manager at Wayne Tim Firkins.
Wayne will be displaying Helix fuel dispensers at Expo Postos & Conveni?ncia in Rio de Janeiro, Automechanika in Frankfurt, and the NACS Show in Las Vegas in August, September and October respectively. To learn more about the benefits of Wayne Helix fuel dispensers, visit www.waynehelix.com.
About Wayne, A GE Energy Business
Wayne is a component of GE's 2011 acquisition of Dresser, Inc. and is a global leader in the design, manufacturing and servicing of forecourt fuelling solutions where reliability and uptime are critical. Dispensers, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fuelling sites around the world. Wayne is ISO14001 certified. http://www.wayne.com.
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GE Energy works connecting people and ideas everywhere to create advanced technologies for powering a cleaner, more productive world. With more than 100,000 employees in over 100 countries, our diverse portfolio of product and service solutions and deep industry expertise help our customers solve their challenges locally. We serve the energy sector with technologies in such areas as natural gas, oil, coal and nuclear energy; wind, solar, biogas and water processing; energy management; and grid modernization. We also offer integrated solutions to serve energy- and water-intensive industries such as mining, metals, marine, petrochemical, food & beverage and unconventional fuels.
About GE and the Olympics
GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues including power, lighting, water treatment and transportation. GE also supplies local hospitals with diagnostic imaging equipment and healthcare IT solutions like ultrasound, MRI and electronic medical record technologies to help doctors treat athletes. For more information, visit www.ge.com/olympicgames.