[09/29/11]
CYBRA Corporation, the developer of award-winning MarkMagic Bar Code Labels, RFID Tags, Electronic Forms, Software, report writing and EdgeMagic Integrated RFID Control Software, has appointed Life IT as a reseller and development partner. Life IT will resell CYBRA's product suite and integrate bar code and RFID technology for supply chain and warehouse management customers across the UK, Finland, Sweden, Holland and Germany. The IT supplier firm recently purchased PSS (Professional Software Solutions), a software distributor for IBM Mid-Range systems, in an effort to grow its customer base and expand its range of services. Life IT specializes in IBM business software for companies with 100 to 10,000 employees, and offers software solutions for all computing environments, with a special emphasis on the IBM System i, iSeries and AS/400 platforms.
Headquartered in Wilmslow, UK, Life IT focuses on support and consultancy for key technologies within the IBM and Microsoft portfolio. As an IBM Premier Business Partner, Life IT extends their core System i & Domino services with IBM hardware and software licensing, renewals & replacement. Their IBM Premier Business Partner status makes them particularly qualified to distribute MarkMagic and EdgeMagic software.
"We are excited to have Life IT join us as an international MarkMagic distributor," says Harold Brand, CYBRA's President. "We believe their strong presence in Europe, along with their deep understanding of the iSeries platform and their proven integration expertise will open up many new opportunities to expand the use of CYBRA's products in Europe and the UK."
"The acquisition means we will be able to offer everything a customer needs to implement identity technology including bar code scanners, RFID readers, printers, and bar code labels for a wide range of applications such as asset tracking, stock control, compliance, and time and attendance," explains Jill Sherratt, chief executive, Life IT.
MarkMagic customers in Europe and the UK include: McCormick Manufacturing, BOC Transhield, Alfred Dunhill, Kimberly Clark Ltd., Medisense, Parker Hannifin, Barlow Science, and NYK Logistics.
About CYBRA Corporation
CYBRA Corporation is a leader in bar code and RFID technology serving customers in a wide range of industries. Thousands of organizations worldwide rely on CYBRA's innovative solutions daily as the Auto-ID engine underlying their critical applications for retail compliance, shipping, inventory, warehouse management, in-plant printing and print and apply automation.
A GS1 Solution Provider and an IBM Business Partner since 1989, CYBRA develops solutions in partnership with Alien Technologies, Avery Dennison, Impinj, Motorola, Psion Teklogix, SATO, Zebra Technologies, and other leading printer, reader, and RFID tag manufacturers. CYBRA is represented by a network of value added resellers throughout the United States and sales and support offices overseas.
MarkMagic Bar Code Labels, RFID Tags and Forms Software empowers customers to design virtually any type of Auto-ID document - labels, forms, RFID tags, tickets, magnetic stripe plastic cards - and print them on hundreds of types of general and specialized printers from laser to thermal to automated applicators. MarkMagic has been selected as the Auto-ID print engine of such leading software developers as Manhattan Associates, Infor and VAI.
CYBRA's latest product, EdgeMagic, is a platform for rapidly building integrated applications that locate objects and people using RFID, RTLS and other tracking technologies. EdgeMagic provides customers with the ability to quickly implement EPC (Electronic Product Code) compliance systems, and RFID closed loop track and trace applications.
CYBRA software solutions run on all major computing platforms including IBM Power Systems (System i, iSeries, AS/400, AIX) as well as Linux, Unix, and Microsoft Windows. For more information, please visit www.cybra.com.
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