[07/01/08]
Datamars, a leading global supplier of high performance RFID-based solutions, has unveiled a new and improved website, reflecting its recently enhanced corporate identity and providing a platform for two-way communication between the company, its customers and markets.
The new site includes a full product portfolio of benchmark-setting ID solutions as well as all the latest news and industry information from Datamars. The company's 20-year history as a leader in innovative identification solutions based on a broad range of RFID tags, readers and antennas, is backed by a range of case studies, testimonials and application-based solutions for the companion animal and textile identification markets.
"Datamars recognizes the benefit of full and informative communication with its marketplace," says Klaus Ackerstaff, CEO of Datamars. "As a pioneer in the development, design, manufacture and implementation of RFID-based products and solutions, we believe the new website will provide all our customers and stakeholders with an invaluable tool for progressing both their industry knowledge and most importantly, their business."
In addition to developing, designing and manufacturing all the components for RFID-based solutions, the company also provides software, consulting and integration services. The website explains RFID technology - enabling new and prospective customers to understand the solutions and make informed decisions about their specific needs.
In its communications with the industry, Datamars champions automatic identification of objects based on RFID technology as a revolutionary key business process to increase productivity, improve functionality and reduce cost for a variety of industry sectors. An example of this, in companion animal identification, is the company's solution, called PetLink, for secure and fast reunification of lost animals with their owners.
"Our vision is to continue to provide unique identification solutions for all our customers and communicate our broad business understanding of where and when RFID can optimize their business with a positive ROI to end-users," adds Klaus Ackerstaff. "Our new website is just one example of how this can be achieved."
About Datamars
Datamars is a leading global supplier of high performance RFID-based solutions. Founded in 1988, the company has developed a broad range of identification solutions based on RFID transponders, readers and antennas and is currently market leader in the companion animal and textile identification markets. Fully integrated product portfolios, technological innovation and a profound understanding of customer requirements have earned Datamars a reputation for quality and performance worldwide. As an RFID manufacturing company, Datamars works with strong partners and has developed a worldwide distribution network in each of its target markets. Datamars employs more than 160 employees globally with offices in Europe, Asia, and the Americas.
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