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New Impact-Resistant RFID Tag from Avery Dennison

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[01/30/08]
Avery Dennison RFID, a business unit of Avery Dennison Corporation and leading RFID technology provider, announced immediate availability of the AD-908, a new addition to their portfolio of RFID tags.

The AD-908 is a durable tag that provides excellent RF performance in challenging environments or on RF-unfriendly contents and packaging.

"End users regularly described a wide range of applications where they felt RFID could make difference - but they just didn't have a tag that could meet their requirements" said George Dyche, RFID account manager and Durable product manager. "Those requirements were used to design the AD-908."

The new tag's welded case encloses the AD-222 Gen 2 UHF RFID inlay giving the tag global readability. The impact-resistant case is designed to IP67, is UV stabilized, is reusable and can be applied to substrates via bolt or rivet.

Because the AD-908 case is clear, a label containing the company logo and/or barcode can also be enclosed - protecting it from the environment. Pre-programming is also a finishing option.

The AD-908 is available directly from Avery Dennison or an RFID systems integrator.

For information on the AD-908 and our entire range of products, call 866-903-RFID (7343), visit us at www.rfid.averydennison.com .

About Avery Dennison RFID

Avery Dennison RFID manufactures and markets RFID inlays and durable tags through label converters and systems integrators to serve manufacturers; the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. With design, testing and manufacturing facilities located in the U.S. and Europe, Avery Dennison RFID is a leading provider in the global RFID marketplace. It is a business unit of Avery Dennison Corporation, a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3 billion. It currently employs more than 30,000 individuals 51 countries. For additional information about Avery Dennison RFID and the company's complete product portfolio, visit www.rfid.averydennison.com.


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