"It's good to see NXP open a facility dedicated to the advancement of RFID and industry-wide research. We know that RFID benefits the supply chain for our as well as several other sectors by offering an excellent level of efficiency and transparency. The next step is to ensure that each application is optimized, which is the objective of the RDC", said Dr. Gerd Wolfram, Managing Director of MGI METRO Group Information Technology. "The RDC provides the necessary infrastructure required to evaluate RFID solutions for businesses like ours including labs, testing equipment and pallet moving equipments to recreate the most appropriate real-life conditions."
NXP's RDC application specific analysis and optimization transcends the simple design-in of products. All elements of the solution can be developed and evaluated from the first engineering sample to the middleware and the final product. Through collaboration with all stakeholders, this approach ensures that systems integrators and end-users can rely on performance and benefit from improved return on investment.
About METRO Group
METRO Group is one of the most important international retailing companies. In 2006 the group reached sales of about ? 60 billion. The company has a headcount of some 270,000 employees and operates about 2,400 outlets in 30 countries. The operating business is performed by the sales brands which operate independently in the market: Metro/Makro Cash & Carry - world market leader in cash & carry wholesale, Real hypermarkets and Extra supermarkets, Media Markt and Saturn - market leader in consumer electronics centers in Europe, and Galeria Kaufhof department stores.
About NXP Semiconductors
NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 37,000 employees working in more than 20 countries and posted sales of EUR 5 billion in 2006. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.
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